Create tailor-made content
Salesforce Marketing Cloud is a customer relationship management (CRM) platform. The solution helps you create tailor-made content for each customer, across channel like email or mobile advertising, e-commerce, social media and user communities.
By collecting data across multiple sources and devices, you get a clear picture of the customer. With integrated marketing tools in Salesforce marketing cloud, you can create seamless experience across all contact points. These tools include analytics, audience management, social media management, customer profiling and targeting and more.
The solution have different modules
- Journey Builder: build seamless customer journeys across multiple contact points.
- Email Studio: Create more customized campaigns to increase customer conversion and loyalty
- Audience Studio: capture data from different sources and deliver a more personal marketing experience
- Mobile Studio: Create and send marketing content to your customers via SMS and push notifications
- Social Studio: Gain insight into your customers on social platforms and use this to customize your campaigns and content.
- Advertising Studio: Take control of your digital campaigns
- Datorama: This is the hub where all data can be accessed, displayed in a dashboard
- Interaction Studio: Visualize and manage any customer interaction in real time
- Google Analytics 360: Gain insight into your customer and take action based on what you see
- Pardot: supports your sales team with Leads, closing deals and creating meaningful connections