Changes in the customers buying patterns
The amount of impressions each individ is targeted for each day, have changed the buying patterns of both businesses and individuals. The marketing content needs to be more tailored and we need to feel that the information we are getting is relevant.
The best strategy is to have a holistic approach to the segmentations of your customers, including the sub-segments. By using the power of a cloud based solution, you can identify which personas and categories your customers should be divided into.
Meet your customers expectations
SAP Marketing Cloud helps you collect data on past buying behavior, forecast possible future buying behavior as well as focused interests. This will help you deliver the personalize experience customers expect across all channels..
By using our solution, the marketing department get insight into how they can plan and execute campaigns and content by using the data form real time customer engagement. The solution will also give you the tools to measure the effect of marketing activity and give you an indicator on how your approach reaches the target group.
The solution is delivered as a public or private cloud solution and can be used to do marketing to businesses or private consumers.
Some features in SAP Marketing Cloud
- Dynamic Customer Profiling
- Marketing Planning and Performance
- Audiences, Campaigns & Journeys
- Drag-Drop Segmentation
- Lead and Account-based Marketing
- Marketing Analytics
- Pre-Built Connectors for SAP C4C & S/4 Hana, SAP Commerce, Google Analytics & GA 360 Strength in B2B with with connected SAP Systems