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Offices

Lysaker
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Strandveien 8, inngang B, 6. etasje
1366 Lysaker
Oslo, Norge

+47 67 10 88 00
geir.thoresen@pearlgroup.no

Sandefjord
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Østre Kullerød 4
3241 Sandefjord

+47 957 06 042
bernhard.olsen@pearlgroup.no

Stockholm
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Mäster Samuelsgatan 60
111 21 Stockholm
Sverige

+46 709 18 51 29
erik.soderholm@pearlgroup.no

Kyiv
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Gulliver, 1A Sportyvna Square
01023 Kyiv
Ukraina

+47 995 07 750
trond.pedersen@pearlgroup.no

Riga
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Dzirnavu 57-4a

Riga, LV-1010
Latvia

+371 66 11 89 90
edgars.egle@pearlgroup.no
Singapore
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Pearl Care Singapore PTE LTD
9 Temasek Boulevard
31F Suntec Tower 2
Singapore 038989

+47 932 87 712
tom.berget@pearlgroup.no

Management

Geir Thoresen
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CEO Pearl Group

geir.thoresen@pearlgroup.no

+47 67 10 88 00

Tom Berget
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Business Development Director

tom.berget@pearlgroup.no
+47 932 87 712

Therese Mellegård
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Project Director

therese.mellegaard@pearlgroup.no
+47 415 03 212

Bernhard Olsen
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CEO Pearl Norway

bernhard.olsen@pearlgroup.no
+47 957 06 042

Stian Green
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Director Pearl Care

stian.green@pearlgroup.no
+47 920 11 808

Trond Pedersen
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Director International Operations

trond.pedersen@pearlgroup.no
+47 995 07 750

Erik Søderholm
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CEO Pearl Sweden

erik.soderholm@pearlgroup.no
+46 709 18 51 29

Edgars Egle
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CEO Pearl Latvia

edgars.egle@pearlgroup.no
+371 29 14 44 93

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Ark Bokhandel

The largest bookstore chain in Norway. 

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ARK has the most accessible way to buy books in Norway with 117 stores across the country, the online store ARK.NO and reading app ARK e-book. ARK has 1,000 employees and an annual turnover of approximately MNOK 1,100.

The world's largest e-commerce company, Amazon, will eventually sell Norwegian books and e-books. In addition, online companies like Apple and Google are positioning themselves in Norway. ARK wants to meet the digital revolution that is taking place in the book business and win the battle for the Norwegian book customers.

Pearl has delivered an SAP Commerce solution to ARK with associated logistics.
SAP Multi-Channel SAP CRM contain comprehensive campaign and budgeting functionalities where campaign execution and monitoring are executed in all channels (e-mail, sms, Web, Mobile, Apps and Facebook). SAP Commerce: Here are all online processes for both mobile and web that call on business logic; CRM and ECC (dynamic pricing, promotions, specific-customer-oriented content etc.). 

This includes "click and collect " where goods in-store can be reserved online and collected at the store within an hour. Pearl Consulting is a strategic partner and advisor for ARK. We have the daily responsibility for SAP Basis operation and application management.

The customer has increased its turnover by more than 30% and has taken a large market share in a challenging market with increased internationalization. ARK has a leading solution and is considered a beacon in its industry sector.

SUCCESS, STARTING WITH A BLANK SHEET
“ARK intends to be the leading chain of booksellers in the world, when it comes to meeting the digital revolution. For that we depend on an effective and stable business partner who can supply innovative and technically advanced solutions,” says Kjartan Dannatt, Marketing and E-commerce Director of ARK.

"We want to be at the leading edge and have a rock solid and cost effective solution. We are achieving that by working with Pearl, who think long term and will collaborate with us into the future.”

"CLICK AND COLLECT"
The traditional bookseller is under pressure from online shopping, digitalisation and industry fragmentation etc.

“Our aim is to build a seamless customer experience spanning the shops and the digital offering. We saw that more and more of our customers wanted to buy books online now and again and part of our work with Pearl has been to develop the “click and fetch” service, which in a way symbolises the online world blending with the shops,” says Dannatt.

SIGNIFICANT GROWTH
In 2013 ARK rolled out the new system and Dannatt praises the effect of the solutions.

“We have experienced significant growth during this period, well in excess of retail generally and bookselling in particular. We are quite convinced that a large part of the growth can be attributed to the system, which enables us to offer a good customer experience across the channels,” says the Director.

“IMPORTANT BUSINESS PARTNER”
ARK works closely with Pearl on operations and development, both now and long-term.

“Pearl is an important partner for us. We must also be allowed to boast that when we launched the system in 2013 it was a pioneering project. We are still a long way ahead and the fact that we won the annual prize for Omnichannel Company of the year is visible proof of that," says Dannatt.

See our video

" ARK intends to be the leading chain of booksellers in the world, when it comes to meeting the digital revolution. For that we depend on an effective and stable business partner who can supply innovative and technically advanced solutions.

// Kjartan Dannatt, Marketing and E-commerce Director of ARK.

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