With Salesforce Marketing Cloud you have the CRM system for marketers to manage 1-to-1 customer journeys throughout the entire customer lifecycle, in relevant channels. That means you spend less time managing different tools and integrating data, and more time building lasting customer relationships.
Salesforce Marketing Cloud enables you to:
- Consolidate and build unified customer profiles that give you complete insight into the customer and customer behavior.
- Personalize every step of the customer journey and automate this process.
- Create email campaigns with a simple drag-and-drop email tool.
- Send targeted messages tailored to each customer, based on their profile attributes, behavior, and interests.
- Use AI to understand the customer and anticipate further engagement and behavior, and gain knowledge to adapt customer experiences like never before.
Salesforce Marketing Cloud consists of various components you can use:
Loyalty Management
Make loyalty more than a program and bring it into every touchpoint of the customer journey. Get a unified view of your members to engage them with relevant and personalized experiences.
Advertising Studio
Integrate your digital advertising with your marketing and CRM data to build personal customer experiences. Build audiences on Facebook, Google, Instagram, Twitter, and YouTube, and integrate advertising with the rest of your marketing, sales, and customer service.
Customer Data Platform
Collect customer data from every area in one place. Sales, service, marketing, commerce, web, mobile app, and interaction studio. Here you create a single data source, giving you more intelligent, actionable, and reliable data. A tool that lets you engage customers with relevance, personalize every moment, and build trustworthy customer relationships.
Account Engagement
B2B marketing automation can help you increase productivity, grow the number of leads and sales, and transform your business. It helps create meaningful connections, generate more pipeline, and gives your sales team the ability to close more deals.
Personalization (Interaction Studio)
Make advanced 1-to-1 personalization a reality, across every touchpoint the customer has with your company. Deliver truly relevant customer experiences, learn how to gain deep insight about each customer, and use AI to deliver personalized experiences across channels at any point in the journey.
Intelligence
Analyze and act on all your data in one marketing dashboard to increase ROI, speed, and growth across your business. Discover how marketing intelligence drives your total marketing reporting, measurement, and optimization.
