Pearl is a leading specialist in user experience and conversion optimization for ecommerce. We have been fortunate to work with many skilled clients, conducting hundreds of user tests, customer interviews, eye tracking studies, and surveys. Through this work we have built a unique expertise in how to create strong digital commerce solutions that sell.
UX is revenue
Good UX and CRO are not optional extras in ecommerce. They are the difference between a store that generates revenue and one that leaks it. Every friction point in the customer journey, whether it is a confusing navigation, a slow product page, or an unclear checkout flow, costs you conversions. And conversions compound. A 1% improvement in conversion rate across significant traffic volumes translates directly to bottom-line revenue without increasing your ad spend.
Our results across all our projects the last 10 years:
Measured 6 months after project go-live.
Everything comes down to insight.
Good decisions must be based on insight. Anyone can shoot in the dark and speculate about how an online store should work, but few have the insight and data to give truly good advice. We do.
In every project we run a dedicated insight phase where we go deep on customer behavior, customer journeys, competitive position, industry dynamics, and products. We conduct user tests, qualitative in-depth interviews, data analyses, surveys, and behavioral analyses. All to understand how we can create a better customer experience and increase sales.
We have now done this across so many large Nordic online stores that we have built a unique cross-store insight spanning industries and customer types. We now recognize patterns that are impossible to spot when analyzing a single store in isolation. We understand connections that were previously impossible to see. We see how the difference between high and low involvement purchases has implications for many elements of an online store. We see how users relate differently to value propositions, navigation, and shipping across different types of stores. We have learned that a product page that works perfectly for one store can be a disaster for another. By combining our general insight with the specific insight we gather in each project, we create the best possible foundation for building a great online store.
This enables us to make good decisions together with our clients, decisions that lead to increased sales and higher customer satisfaction.
Conversion Optimization
Most things you do in connection with an online store ultimately aim to increase conversion, basket size, traffic, or repurchase rate. When people talk about conversion optimization or CRO, they usually mean the specific process of experimentation and optimization during the management phase. This is an important phase where you should both validate the choices made in a project and continuously test and optimize the solution to create iterative improvements in goal achievement. We help our clients run optimization processes and can assist at every stage, all the way through to technical implementation and execution of A/B tests.
So what can we help you with?
We do everything from pure advisory projects where we help online stores improve user experience and conversion rates, to running complete UX processes in connection with platform migrations. We can also help you with an analysis of your current online store to identify areas for improvement, and establish a strategy for improving user experience and goal achievement.
If you have questions like...
- Do we have a good conversion rate today?
- Are too few users completing their purchase after adding a product to the cart?
- Which payment solutions should we use, or what shipping options should we offer?
- How can we get more users to add a product to the cart?
- Which features should we prioritize in the online store to increase sales?
- How can we increase average basket size?
- How do we build more loyal customers?
