Become customer-centric and take customer understanding to a new level with SAP Customer Data Platform (CDP) and Customer Identity Access Management (CIAM).
SAP Customer Data Platform and Customer Identity Access Management enable you to:
Centralize identification, consent collection, and preferences. Consolidate fragmented customer data and break down silos into a centralized data model. This gives you a deep and unified picture of your customers.
- Simple and secure customer identification, with single sign-on and flexible user authentication options.
- Storage of time and date-stamped consent data in an audit-ready, centralized, and searchable solution.
- Respect privacy legislation and give customers control over their personal data.
- Gather anonymous, identified, online, offline, behavioral, transactional, and back-office data around a first-party profile.
- Send consent-based customer data to your marketing, ecommerce, store, sales, and service systems.
