Back to AI for Ecommerce

Cortex, your ecommerce backoffice assistant

Manage the day-to-day work behind your store by simply asking. Cortex connects to the systems that run your catalog, stock, orders and content, reads the live data, and cross-checks every fact before it answers. Find products with errors, chase a stock mismatch, rewrite a description, or check why sales moved, then let Cortex act once you approve.

Cortex on devices

How it works

You type what you need. Cortex checks before it answers.

1. You ask in plain language

Type what you need, like "Show products with errors." No filters, no report builder, no menu to learn first.

2. Cortex checks across your connectors

It reads your systems, cross-checks where they disagree, and attaches a trust trail — so every flag is verified before you see it.

3. You get the answer, with the next move

Cortex returns a ranked table of products failing quality checks, worst first, and suggests what to fix.

4. You go deeper when you need to

Open any product for the full details page — every issue, source and field — so you act with the whole picture.

Product demo
Chat mode

Chat - for a specific question, right now

Every answer comes with a trail — and the right shape for the question.

Cortex shows which systems it checked before answering, picks whichever format fits — a table, a chart, a proposal, a record — and often suggests what to do next.

Canvas - for editing a real page

See the page. Edit it with a sentence.

When you're deep in CMS work, the content is what you're judging — not the chat. Cortex keeps the page front and center, tucks the conversation into a side panel, and updates what you see the moment you ask.

Canvas mode
Mobile screens

Mobile - ask on the move, by voice

A native app that does the admin for you.

Prep for a meeting by voice or text. Ask about the account, the orders, the history, and Cortex pulls it all, then files the follow-up tasks and appointments from the conversation, ready to approve after the call.

Views - for scanning the whole catalog

Scan the summary, open what's wrong, then just ask Cortex to fix it.

Views isn't only a list — it's a summary, a detail layer, and a way straight back into chat, all in one place.

Views mode

Capabilities

Not "an AI agent." Real work it already does.

Each one maps to a task your team already does by hand, on a schedule you're used to waiting for.

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Stock reconciliation

Cross-checks Algolia against Commerce data and flags mismatches before customers see wrong availability.

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Content and SEO rewriting

Rewrites descriptions to a brief, keeps your brand voice, and waits for your confirmation before publishing.

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Sales and demand analysis

Explains why a metric moved, cross-referencing sales against external signals like weather or seasonality.

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Order lookup and summary

Pulls a single order's full context from SAP Cloud ERP so support doesn't have to switch systems mid-call.

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Quality monitoring

Scores every product against real rules — missing images, weak copy, wrong category — and proposes the fix.

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And more

More arrive as your workflows do — each one starts as a real, repeated request from your team.

Connectors

It runs on the systems you already have.

Cortex doesn't replace your stack — it sits on top of it, reading and writing through the connectors you set up once.

Commerce & CX

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SAP Commerce Cloud (Pearl MCP)

Reads and updates product, price, stock and order status directly in your core commerce backend. Powered by our proprietary MCP connector, built by Pearl and included with Cortex.

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SAP Sales Cloud (Pearl MCP)

Pulls opportunity, account and pipeline context so sales questions don't need a separate lookup. Powered by our proprietary MCP connector, built by Pearl and included with Cortex.

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SAP Service Cloud (Pearl MCP)

Pulls customer and case context so support questions don't need a separate lookup. Powered by our proprietary MCP connector, built by Pearl and included with Cortex.

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Adobe Commerce (Pearl MCP)

An alternate commerce backend Cortex can read and write to for teams running Adobe instead of SAP.

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Omnium

The order management system behind order lookups, fulfilment status and click-and-collect details.

Composable stack

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Sanity

The CMS Canvas mode edits directly — copy changes land here, live, as you ask for them.

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Algolia

The live catalog index Cortex queries for stock levels, listings and product search.

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GA4

Supplies page views, conversion rate and traffic trends behind every product's analytics tab.

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Google Merchant Center

Flags listing disapprovals and feed issues before they quietly stop a product from showing.

ERP

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SAP Cloud ERP (Pearl MCP)

Connects finance, inventory and procurement records so Cortex can cross-check operational data at source.

Ready to see Cortex on your stack?

Book a short walkthrough with the Pearl Group team and bring your own catalog.

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Management

Pavels Koliskins

Managing Director Business Unit Commerce