Omnium

Omnium is a Norwegian technology company whose SaaS solution enables businesses to deliver an omnichannel shopping experience for their customers. Omnium blurs the line between physical and digital commerce; with its OMS (order management system), it makes it simple for businesses to present a unified customer experience. Omnium was named "retailtech of the year" by Virke in 2025.

Omnichannel shopping experience

Omnium ensures that all orders, regardless of sales channel, are handled the same way. Whether an order was placed in the online store or a physical store, you always have order history and customer data available.

With the rise of modern commerce, most companies today manage more sales channels than before. This development has increased complexity for businesses. For many, this means a daily reality where some orders belong in the ERP, some in the POS, and others in the ecommerce solution.

These silos create a fragmented view of the customer journey and customer data. You work across multiple systems, duplicate effort, and weaken your ability to deliver good customer service. Your customer does not care that complexity has increased on your end. Their expectations for great service have never been higher, regardless of which channel they choose to shop in.

This is the background for the rise of a dedicated order management system, one that orchestrates orders across every sales channel and gives you a single system to manage all customers from.

Use cases:

• Click & Collect order management
• Central hub for all orders, regardless of sales channel
• Ship from store
• Consolidate orders with items from multiple stores
• Synchronized customer data
• Returns and complaints

Composable Commerce

As a SaaS-based, API-driven platform with deep order management capabilities, it did not take long before several companies saw the opportunity to use Omnium as a central element in their Composable Commerce strategy.

The company is today a member of the MACH Alliance, a global organization that selects technologies especially well suited to be part of a Composable Commerce ecosystem.

So while Omnium is not a pure-play ecommerce platform, for many it serves as a core system. Combined with, for example, a Headless Storefront, a search engine, a personalization service, and a CMS, it forms a modern commerce solution aligned with the Composable Commerce trend.

Integrations

The solution connects your underlying systems and gives you better visibility with fewer integration points. In addition to offering an open API, it has standard integrations with a range of platforms:

• E-commerce
• POS
• PIM
• ERP
• Shipping
• Payment

Want to know more?

Markus Sæther

CCO Ecommerce

+47 957 47 870markus@pearlconvert.no