Pearl offers Point of Sale solutions from multiple vendors in the market. To achieve a omnichannel presence, the POS solution need to be integrated with your ERP system, and other channels like eCommerce, marketing, social media and loyalty programs.
The point of sale (POS) is a very important step in the customer's journey. The customer want to either do a self service check out or get personal assistance from one of the staff in your store. When the customer are ready to pay for your products, you have a possibility to interact with them, and digital solutions like a smart POS solution can create an even better shopping experience.
If your company have an omnichannel strategy, the point of sale is one of the most important meeting points where your staff actually meets the customer in person. Before the customer ends up at the check out in your store, the customer journey might have starter online, in social media or one of the many other channels that is uses to influence them. The POS can be used to inform the customer of offers and campaigns, register the customers and identify them so that online and offline sales and behaviour is registered. If we identify the customer, they can recieve points in your loyalty program or get additional offers based on their latest purchase.
Retail is in constant development, and there is many ways to identify and handle the customers data. One example of this is that bank- and creditcards are connected to the customers profile, and that the registration of the customers transactions is happening automaticly. Another example is that the customer uses a QR code or similar, and scans this from a member card or an app at the cashier.
Self serving solutions is another example, where we can use the two methods described above, or the customer enters her mobile phone number. Our cell phone numbers have almost replaced our social services id, and most consumers do not change their numbers because they are so strongly connected to us as a person. With the right consent from the customer, the identification can happen automatically.
In the future, the point of sale will be even more important by registring an automated payment, or to assist the customer in the personal part of the shopping experience. Amazon Go have solved this by identifying the customer when she enters and leaves the store, and that cameras and other sensors are used to register what products she is picking from the shelves. The sum is automatically charges to the customers payment provider when she leaves the store. This might seem unachievable for most retailers now, but a lot will happen on this field in the years to come.