Burger
Offices
Lysaker

Lysaker Torg 45
1366 Lysaker

Oslo, Norge

+47 95 70 60 42
bernhard.olsen@pearlgroup.no

Sandefjord

Østre Kullerød 4
3241 Sandefjord

+47 957 06 042
bernhard.olsen@pearlgroup.no

Stockholm

Rosenborgsgatan 12
SE-169 74 Solna 
Sweden

+46 708 31 98 02
carl.ostholm@pearlgroup.se

Göteborg

Datavägen 14A
436 32 Göteborg

Sverige

+46 73 633 62 57
per.bengtson@pearlgroup.se

Malmö

Hyllie Stationstorg 31
215 32 Malmö
Sverige

Johan Linde
+46 704 444 551
johan.linde@pearlgroup.se 

Kyiv

Gulliver, 1A Sportyvna Square
01023 Kyiv
Ukraina

+47 995 07 750
trond.pedersen@pearlgroup.no

Riga

Krišjāņa Valdemāra street 21 - 20
Riga, LV-1010
Latvia

+ 37 126 539 878
armands.slihte@pearlgroup.no

Singapore

Pearl Care Singapore PTE LTD
9 Temasek Boulevard
31F Suntec Tower 2
Singapore 038989

+65 915 048 94
Are Gløersen

Helsinki

Pearl Finland Oy
Meritullinkatu 1
00170 Helsinki

Tuomas Haimi
+358 10 579 84 70
tuomas.haimi@pearlgroup.fi

Tampere

Pearl Finland Oy
Koskikatu 7 A 2
3310 Tampere

Helena Järvi
 +35810 579 8471
helena.jarvi@pearlgroup.fi

Management
Trond Skjellerud

CEO Pearl Group

trond.skjellerud@pearlgroup.no

+47 45 002 800

Tom Berget

Business Development Director

tom.berget@pearlgroup.no
+47 932 87 712

Therese Mellegård

Project Director

therese.mellegaard@pearlgroup.no
+47 415 03 212

Bernhard Olsen

CEO Pearl Norway

bernhard.olsen@pearlgroup.no
+47 957 06 042

Ingemar Goksøyr

CFO

ingemar.goksoyr@pearlgroup.no
+47 90 60 10 00

Stian Green

Director Pearl Care

stian.green@pearlgroup.no
+47 920 11 808

Trond Pedersen

Director International Operations

trond.pedersen@pearlgroup.no
+47 995 07 750

Carl Östholm

CEO Pearl Sweden

carl.ostholm@pearlgroup.se
+46 708 31 98 02

Helena Järvi

CEO Pearl Finland

helena.jarvi@pearlgroup.fi
 +35810 579 8471

Tuomas Haimi

COO Pearl Finland

tuomas.haimi@pearlgroup.fi
+358 10 579 84 70

Armands Slihte

CEO Pearl Latvia

armands.slihte@pearlgroup.no
+37 126 539 878

Torkel Johannessen

CEO PearlConvert

torkel@pearlconvert.no
+47 458 60 292

Written by


Pearl Group

Published


02.06.2022

Hybris portfolio becomes C/4 HANA

SAP just changed the name of the Hybris and C4C portfolio to C/4 HANA and we have high expectations on how this will create an even better customer journey in the future

 

SAP's largest global event Sapphire was arranged last week in Orlando, Florida. One of the major news was the change of names for the products formerly known as Hybris and C4C (Cloud 4 Customer) to C/4 HANA. This might not be big news alone, but it is showing that the focus from SAP is to differentiate the traditional ERP products like S/4 HANA from the products that drives the customer experience.

Most companies are looking at the changes in the markedplace they are. Pearls customers are mostly in the Retail and Wholesale business. They know that you need to focus on the customer experience and have the software solutions available to differentiate from the competition by adapting to the new "rules" of marketing and eCommerce.


The "new rules"

First of all, your company needs to have a holistic view on the customer journey. Where this journey starts, is different for each individual or business that wants to purchase your products or services. This is where the omnichannel strategies come in, and the C/4 HANA portfolio will make your company be able to handle requests and interactions from your customers in all channels. In general, a typical retailer for the consumer market will handle 15 different channels - and this will make many of the people working in an organization like this quite dizzy.

C/4 HANA will handle all your marketing planning and campaign executions. If you set it up to be automatically creating campaigns and recommendations, we know from experience that up to one third of your eCommerce sales can be created without any human interactions. Of course, this might not apply to all micro segments of eCommerce, but we know how to make it work.

The customers are getting used to comparing your offers to your competitors, and they are in general less loyal. C/4 HANA will help you build a Loyalty Program and hopefully manage to create a program that does not completely depent on giving discounts. Discounts is a way of attracting certain customers, but you would like to have customers that are loyal because the offers you give are relevant.

All of the data collected in the processes in the customer journey needs to be handled according to the GDPR legislation. This might already be a headache for most companies, not beeing compliant, but to get the necessary control of the customers data in an omnichannel presence.

In short, C/4 HANA consists of Marketing, Commerce, Sales, Service and Customer Data Cloud services.

Please let us know if you need any assistance in getting your business to create a better customer experience.

Curious about what we do?

See our customer stories

We'll be glad to hear from you!

Contact us