Burger
Offices
Lysaker

Lysaker Torg 45
1366 Lysaker

Oslo, Norge

Stian Green
+47 920 11 808
stian.green@pearlgroup.no

Sandefjord

Lysaker Torg 45
1366 Lysaker

Oslo, Norge

Stian Green
+47 920 11 808
stian.green@pearlgroup.no

Stockholm

Rosenborgsgatan 12
SE-169 74 Solna 
Sweden

Carl Östholm
+46 708 31 98 02
carl.ostholm@pearlgroup.se

Göteborg

Fabrikstorget 1
412 50 Göteborg
Sverige

Per Bengtson
+46 73 633 62 57
per.bengtson@pearlgroup.se

Malmö

Hyllie Stationstorg 31
215 32 Malmö
Sverige

Johan Linde
+46 704 444 551
johan.linde@pearlgroup.se 

Kyiv

Gulliver, 1A Sportyvna Square
01023 Kyiv
Ukraina

Trond Pedersen
+47 995 07 750
trond.pedersen@pearlgroup.no

Riga

Krišjāņa Valdemāra street 21 - 20
Riga, LV-1010
Latvia

Armands Slihte
+37 126 539 878
armands.slihte@pearlgroup.no

Singapore

Pearl Care Singapore PTE LTD
9 Temasek Boulevard
31F Suntec Tower 2
Singapore 038989

Are Gløersen
+65 915 048 94
are.gloersen@pearlgroup.no

Helsinki

Pearl Finland Oy
Meritullinkatu 1
00170 Helsinki

Tuomas Haimi
+35 810 579 84 70
tuomas.haimi@pearlgroup.fi

Tampere

Pearl Finland Oy
Koskikatu 7 A 2
3310 Tampere

Helena Järvi
 +35 810 579 8471
helena.jarvi@pearlgroup.fi

Gdansk

Convert Group Polska Sp. z o.o.
Al. Grunwaldzka 472C, Olivia Star Building
80-309 Gdańsk

Marzena Poiret
+48 731 210 882
marzena@pearlconvert.no

Management
Trond Skjellerud

CEO Pearl Group

trond.skjellerud@pearlgroup.no
+47 45 002 800

Bernhard Olsen

Managing Director PearlCare

bernhard.olsen@pearlgroup.no
+47 957 06 042

Carl Östholm

Managing Director ERP

carl.ostholm@pearlgroup.se
+46 708 31 98 02

Torkel Johannessen

CEO PearlConvert

torkel@pearlconvert.no
+47 458 60 292

Tom Berget

CCO

tom.berget@pearlgroup.no
+47 932 87 712

Therese Mellegård

CPO

therese.mellegaard@pearlgroup.no
+47 415 03 212 

Trond Pedersen

Director International Operations

trond.pedersen@pearlgroup.no
+47 995 07 750

Ingemar Goksøyr

CFO

ingemar.goksoyr@pearlgroup.no
+47 90 60 10 00

Stian Green

COO & CEO Pearl Norway

stian.green@pearlgroup.no
+47 920 11 808

Per Bengtson

CEO Pearl Sweden

per.bengtson@pearlgroup.se
+46 736 336 257

Helena Järvi

CEO Pearl Finland

helena.jarvi@pearlgroup.fi
 +35810 579 8471

Tuomas Haimi

COO Pearl Finland

tuomas.haimi@pearlgroup.fi
+358 10 579 84 70

Armands Slihte

CEO Pearl Latvia

armands.slihte@pearlgroup.no
+37 126 539 878

Marzena Poiret

Country Director Poland

marzena@pearlconvert.no
+48 731 210 882

Written by


Pearl Group

Published


04.02.2019

Please personalize the marketing message

newsItem-1279cf370908

Are you receiving a number of e-mails weekly where you get the distinct feeling that the sender has made no effort to learn anything about you?

 

This year, a number of retailers in Norway have declared bankruptcy, and the whole industry fears the entrance of Amazon on the Norwegian market. However, the industry has yet to learn what Amazon and other market leaders have been doing for years: using the information they have about their customers to personalize offers, invitations and information they are sending their customers´ way. For example, they never will send a customer special offers on shoes the customer has already bought from the Amazon site at full price. 

“Norwegian retailers are practically sitting on a gold mine of information about their customers and are failing to utilize that insight. And they’re running out of time. If they don’t start utilizing the data they have on their customers, which would ensure that the offers they send their customers are relevant, they are at great risk of being destroyed by Amazon,”

CEO Geir Thoresen i Pearl Group.

An improved shopping experience 

The primary area of expertise at Pearl is IT solutions for retailers, and Pearl is the largest SAP partner in Norway. The group recently invested in Sannsyn AS, a market leader within automated personalization in the retail industry.

“By enabling our solutions and compe-tence to join forces, we can contribute to increased competitiveness for retailers,” says Thoresen and CEO of Sannsyn, Morten Krogh-Moe. 

A consumer in the year of 2019 expects suppliers to know them better than they know themselves. 

“Development in the area of customer understanding through personalization has occurred through more powerful and advanced technology. Personalization within e-commerce makes digital channels more relevant for each customer. Moreover, it increases customer satisfaction, conversation rate and the probability of returning visitors. In addition, personalization means automation, which in turn frees up internal resources,” says Krogh-Moe. 

Sannsyn is responsible for Norway’s most advanced personalization implementation at the Norwegian bookstore chain, ARK Bokhandel, where Pearl has delivered all e-commerce solutions including the related logistics.

 

mbr-181102-00149_nett

 

Geir Thoresen, CEO of Pearl Group, and Morten Krogh-Moe, CEO of Sannsyn, have been working together for several years to offer the customers of the bookstore chain ARK Bokhandel a great buying experience. Now they want to help more Norwegian retailers become viable. Photo: Morten Brakestad

Geir Thoresen and Morten Krogh-Moe

Ark Bokhandel – knowing where the value is hidden

While the book market in Norway is standing still, the annual turnover at ARK has increased during recent years. The bookstore chain is currently the largest in Norway. ARK was an early front runner in focusing on the interaction between shops, e-commerce and apps, and in offering buying experiences adapted to each customer based on machine learning. 

“ARK knows their customers, which allows their customers to experience added value and a simpler buying process,” says Krogh-Moe.

The personalization process is facilitated by machine learning technology, enabling e-commerce companies to perform one on one real time communication with all their customers, even when there are millions of them. 


Worry over Amazon

“Retailers are right to worry about Amazon entering the Norwegian market. Amazon is extremely good at personalized purchase experiences and offer precise recommendations on additional products. They are leading in the field of data collection, and this puts them in an overall market leading position, which they in turn use to expand to new markets and services,“ says Thoresen. 

 

Pearl is an Amazon Partner and delivers operation solutions based on their platforms. 


“The important message here is the optimizing of the customer relationship and the buying experience. Sannsyn and Pearl can help Norwegian retailers optimizing the customer relationship and the buying experience, making them viable in a market that is increasingly dominated by the large, global players,” says Thoresen.

 

 

Contact Pearl or Sannsyn today:

Pearl Group AS 
CEO Geir Thoresen 
+47 976 71 574 
pearlgroup.no 

 

Sannsyn AS 
CEO Morten Krogh-Moe 
+47 905 31 877 
sannsyn.com 

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